Asset-light collaboration with Ai Sakura targeting disciplined, high-margin growth
SINGAPORE--(BUSINESS WIRE)--
BrilliA Incorporated (NYSE American: BRIA) (“BrilliA” or the “Company”) today announced that its
subsidiary, Bra Pro Limited, has entered a commercial collaboration with Tokyo-based Ai Sakura, a
performance-driven sportswear brand, to expand into Japan’s higher-margin athleisure market. The initiative
represents a capital light geographic expansion designed to diversify BrilliA’s revenue streams, increase
utilization of existing production capacity, and enhance operating leverage across Asia.
Initial product rollout is scheduled for the second-half 2026, with distribution targeted across digital
channels and metropolitan retail networks.
Transaction Structure: Asset-Light, Margin-Disciplined Growth
Under the agreement, Bra Pro Limited will oversee sourcing and production, leveraging existing manufacturing
infrastructure and supply-chain efficiencies. The expansion requires minimal incremental capital expenditure,
utilizing established operational platforms. Ai Sakura will lead product design, localized branding,
go-to-market execution, and distribution within Japan.
This asset-light structure is designed to increase capacity utilization in Bra Pro’s existing production arms,
expand gross margin contribution through value-added design services, generate revenue streams in a developed
consumer market, provide a foundation for potential future collaborations in other markets, and reduce
geographic revenue concentration.
Kendrew Hartanto, CEO of BrilliA Incorporated, stated: “This initiative reflects our disciplined approach to
growth, leveraging existing production capabilities to enter a premium market with limited capital deployment.
We are pleased to collaborate with Ai Sakura, a growth-oriented brand committed to delivering quality athleisure
products at a competitive price point relative to established brands in Japan. We value the dedication of their
team and the entrepreneurial vision of their founder. Subject to market conditions, we believe this partnership
has the potential to create an additional revenue channel with meaningful long-term earnings potential.”
Grant Sani, Founder of Ai Sakura, added: “Bra Pro Limited is a highly experienced organization whose technical
expertise, quality standards, and supply-chain capabilities provide a strong and scalable foundation for our
brand’s growth, representing the ideal partner to ensure quality and efficient manufacturing. By combining
advanced manufacturing with Japan’s design heritage and creative talent, we are developing performance
sportswear that reflects a refined Japanese aesthetic while being engineered specifically for Japan and the
broader Asian market – addressing regional sizing needs and hot, humid climates often underserved by global
brands. Our commitment is to deliver premium-quality apparel at a mid-market price point, redefining
expectations for fit, functionality, and design in the region.”
Strategic Market Rationale
Japan represents one of Asia’s most mature consumer economies, characterized by strong purchasing power, premium
brand positioning, and sustained growth in wellness, marathon participation, and lifestyle fitness. The
expansion enhances BrilliA’s exposure to recurring demand in performance apparel, secular growth in activewear
adoption, diversified regional revenue streams, and long-term brand equity in other markets.
Japan represents the initial target market for this collaboration. Subject to the success of the initial launch,
both parties intend to explore potential sales and marketing collaboration in other Asian markets.
About Ai Sakura
Ai Sakura is a performance-driven sportswear brand built on the belief that true strength doesn’t need to be
loud. Our designs focus on high-function apparel crafted in understated earth tones, blending modern performance
innovation with subtle Japanese-inspired aesthetics. The result is gear that performs at the highest level while
carrying a quiet, confident presence — equally suited for training and everyday wear.
Designed specifically with Asian sizing and body proportions in mind, our collections serve an often-overlooked
market while optimizing comfort for Asia’s hot and humid climate. We are committed to delivering premium-quality
craftsmanship at a mid-market price point, redefining expectations for fit, functionality, and thoughtful design
in the region.
About BrilliA
BrilliA is a comprehensive one-stop service and solution provider for over 30 ladies' intimate apparel brands
worldwide, managing sourcing, design, prototyping, supply chain, logistics, and quality control. The Company
works with major international companies, including Fruit of the Loom, Hanes Brands Inc., and H&M.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of U.S. federal securities laws. These
statements include, but are not limited to, statements regarding BrilliA’s business strategy, market
opportunities, future performance, and operational outlook. These forward-looking statements are subject to
various risks and uncertainties that could cause actual results to differ materially from those expressed or
implied, including, but not limited to, global economic conditions, supply chain disruptions, customer demand,
pricing pressures, and other factors described in the Company’s filings with the U.S. Securities and Exchange
Commission (SEC). BrilliA undertakes no obligation to update any forward-looking statements to reflect events or
circumstances after the date of this press release, except as required by applicable law. BrilliA does not
guarantee future results and undertakes no obligation to update these statements, except as required by law.
Investors are encouraged to review BrilliA’s filings with the U.S. Securities and Exchange Commission (SEC) for
additional risk factors.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260223550832/en/
Investor Contact
FNK IR
Matt Chesler, CFA
(+1) 646 809 2189
bria@fnkir.com
Source: BrilliA Incorporated